Training is given pride of place at SPL emphasizing on the need to constantly improve the performance levels of employees. The Division is headed by a Medical Doctor ably assisted by a Training Manager who is a qualified Biologist.
Human Anatomy, Physiology and Pharmacology could be mentioned as critical areas of training for Medical Marketing. Apart from imparting knowledge on matters concerning medicine and pharmaceuticals, SPL stresses on the need to could decent, honest and responsible individuals. Sales, marketing and other requisite professional skills are boosted on an ongoing basis with active partnerships with international as well as local tie-ups.
The Operations Division has constantly attracted the attention of the Company as a key component within its organizational structure. As the bridge between SPL and its many partners spread across the world in matters relating to imports and logistics, the division is headed by two Senior Managers and looks after the total procurement cycle from placing orders and the timely clearance of cargo upon receipt at the Colombo Sea or Air Ports and its delivery to its final destination, the warehouse complex of the company located in a suburb of Colombo.
The Distribution & Sales Division plays a pivotal role at SPL as it plays a significant role in reaching out to discerning patients across the length and breadth of the country. It is manned by a group of Managers and Executives possessing academic and professional qualifications within a multidisciplinary milieu. Steering the activities of the division is the Head of Distribution and Sales.
Company has a distributor network geared to handle voluminous sales across the country, covering a web of approximately 3,000 Pharmacies and Hospitals. A team of over 60 company employed sales personnel reach-out to Retailers at timely intervals, with the support of over 30 Company designated distributors. Camaraderie plus team spirit are the cornerstones of this Division which has accentuated the synergies throughout its years of operation.
The Company employees a Statistics Major as its Corporate Analyst to analysis data, gathered from various sources in order to comprehend the progress of the Company’s marketing efforts. Proprietary analytical methods are used towards this end aided by tablet PCs to stream live data. A constant hands-on approach with regard to understanding the market potential and prospects of the products of each division remains the key role played by the Corporate Analyst. A very scientific approach to marketing through statistics modeling and forecasting is always encouraged and promoted.
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